Educating homeowners one floor at a time.
"Your Selections. Your Home." is an interactive DVD program we show homeowners in our design center before making their flooring selection. It's designed to explain to new homebuyers how products will perform in real life, in their home. The DVD discusses various flooring selections and emphasizes the characteristics and limitations of each. The content is delivered in a fresh, engaging manner that empowers homebuyers to make the most appropriate selections. This tool furthers another one of our goals: "no surprises!"
Benefits of the DVD
- Sets realistic product-performance expectations
- Promotes better homebuyer decisions
- Reduces warranty claims
- Improves bottom line

